TUcson Symphony Orchestra
Tucson Symphony Orchestra is a community organization dedicated to engaging, educating and transforming the Tucson community through live musical experiences of the highest quality.
As lead designer on a team of six, I collaborated with TSO leadership to help reorganize, reduce, and remap the multi-aged 8,000 views per month organization website. The goal for the redesign was to create an easy-to-use site for a large array of users – young and mature; provide the community performance information and make it easy to purchase tickets.
01 / Data Driven ReDesign
A thorough review of the site’s analytics revealed 3 levels of audiences. In addition, the data assisted with design to determine font sizing, color use, and user flow.
02 / UX Cleanup
Reduced page count from 715 to 125. Added a two-level global navigation menu to keep all of the important pages within one click. Four rounds of sitemap re-working with client leadership and primary audience.
03 / Client Goals
Promote ticket sales, educate the community, and accurately portray the organization’s newly rebranded philosophy and purpose.
In addition to consolidating the original 715+ page sitemap, I remapped and reorganized the main navigation menus and their sub-menus into a two-level menu. This allowed the client to keep multiple priorities in view – ticket sales, pertinent organization information, and valuable youth-education content within one click.
* This project was completed while under contract by Cirrus Visual.